# W4 Events - Link: https://w4entertainment.com/w4events/ - Published: 2026-10-07T04:32:07+00:00 - Author: w4entertainment ![](https://w4entertainment.com/wp-content/uploads/2026/10/OPmobility-30th-anniversary- 3716-scaled.jpg) Event management & production # Event management & production, _at any scale_ W4 Events is the event management and production division of W4 Entertainment. Hand us one piece or the whole event, whether that is a conference, a commencement or a concert with a national headliner. We plan it, staff it and run it, with sound, lighting, video and staging from our own inventory and, when an event calls for more, from established regional and national partners. [Plan your event](https://w4entertainment.com/w4events/#quote) [Call (517) 759-5025](https://w4entertainment.com/w4events/5177595025) **Home base: Adrian, Michigan.** Most of our events are in southeast Michigan and northwest Ohio, and we now serve northeast Indiana, including the Fort Wayne area. Nationwide travel is by quote: we have produced events across the country for AstroTurf, Rekortan, Laykold and others. * A W4 Entertainment company * Fully insured * Adrian, Michigan On every W4 Events show * One point of contact from first call to load-out * Planning, production and crew on one quote * Our gear, our crew and our partner network * Fully insured What we do ## From one cue to _the whole event_ Some clients need a crew to run the room. Others want the whole event taken off their desk. We do both, for a speaker and a microphone or for a multi-day production. ### Full event management We can plan and execute your whole event the way a promoter would: the plan, the schedule, the vendors, the production and the crew on the day. You approve the plan and greet your guests. ### Production management Already have a planner or a committee? We take the technical side: system design, equipment, crew, load-in, show cues and strike, managed as one package and reported to one contact. ### A partner network for any scale Our own inventory covers most events. When yours needs more, such as a larger video wall, extra staging or a second system, we bring it in through established regional and national partners. If we do not own it, we can get it. Events we produce ## Built for the _big room_ ### Concerts, festivals & live shows Campus concerts, city festivals and headliner nights, produced from the first planning meeting to the last truck out. See the Farewell Festival ### Conferences & corporate summits Speech-first sound, projection and screens for general sessions and breakouts. Our crews have run conferences in Arizona, Texas and North Carolina as well as here at home. ### Company milestones & employee events Anniversaries, town halls and celebrations built where your people already are, including inside the plant. See the OPmobility build ### Galas, fundraisers & award shows Walk-up music, lighting looks that change with the program and sound that carries the ask to the back of the room. ### Commencement & academic ceremonies Names and speeches heard in every seat, indoors or out, with processional music and wireless microphones. How we run them ### Brand activations & product launches Staging, lighting and audio that put your product in the best light, in a ballroom or a parking lot. ### Civic & community events Dedications, public addresses and downtown festivals, including fully wireless, battery-powered systems where there is no outlet in sight. ### Proms & formals Every April and May our Ultimate Prom Series keeps a concert-grade sound and lighting rig standing in the Adrian Armory. Ultimate Prom Series Concerts & festivals · Case study ## The Farewell Festival, _headlined by Flo Rida_ On April 26, 2026, Siena Heights University said goodbye with the Farewell Festival at O’Laughlin Stadium in Adrian: national headliner Flo Rida, a full bill of openers and the largest concert Lenawee County has hosted. ![Concert stage with flown line arrays and Farewell Festival banners naming Flo Rida, at O'Laughlin Stadium before doors](https://w4entertainment.com/wp-content/ uploads/2026/10/Farewell-Festival-main-stage-at-OLaughlin-Stadium.jpg) The main stage, before doors EventFarewell Festival HeadlinerFlo Rida WhereO’Laughlin Stadium ScaleLargest concert in Lenawee County ### How it came together W4 founder Jacob Wilson produced the festival in his role as the university’s Director of Student Engagement, and W4 Entertainment was behind it the whole way, as a sponsor and with our people and our production experience. * Flo Rida headlining, with Not Fast Enüff and Jon Torrence opening * Our own DJ Kade on the bill * Adam Agge of Mask Audio managing the stage for the openers * A student showcase with APG Audiovisual, mentoring aspiring students on a real concert stage * A stadium build: concert main stage, flown line arrays, barricade and sponsor banners It is the kind of show we want to build more of. If you are planning a campus concert, a city festival or a headliner night, we know what it takes to work with a national act and to make the day run. [Plan a concert or festival](https://w4entertainment.com/w4events/#quote) [See more photos](https://w4entertainment.com/gallery/) ![A band performs under concert lighting on the Farewell Festival main stage at night](https://w4entertainment.com/wp-content/uploads/2026/10/Farewell-Festival- Not-Fast-Enuff-on-the-main-stage-1024x683.jpg) Not Fast Enüff, opening the night ![A large crowd at the barricade, lit by stage lighting at dusk](https://w4entertainment. com/wp-content/uploads/2026/10/Farewell-Festival-crowd-at-dusk-1024x683.jpg) The crowd at dusk Night photos: Siena Heights University. Colleges & universities ### Planning a spring concert on campus? A spring concert is the biggest show most campuses put on all year. We can coordinate it with your student activities office from the artist’s rider to the last truck out: stage, sound, lighting, site plan and show-day crew. W4 grew up on a college campus, and today our stage, sound and DJs are regulars at Adrian College. [Talk to us about your date](https://w4entertainment.com/w4events/#quote) Case study · Company milestone ## OPmobility’s _30th anniversary_ In July 2026 we handled production for the 30th anniversary celebration at OPmobility’s Adrian plant: a center video wall, LED columns, relay screens and a stage, built inside the plant. It is one of the largest corporate setups our team has done, and it was in our own backyard. ![Banquet tables facing an LED video wall, LED columns and relay screens at the OPmobility 30th anniversary celebration in Adrian](https://w4entertainment.com/wp- content/uploads/2026/10/OPmobility-30th-anniversary-3714-scaled.jpg) Ready for doors Event30th anniversary ClientOPmobility Our roleProduction management WhereAdrian, Michigan ### What we built * A center LED video wall flanked by LED columns * Relay screens on truss stands, so every table could see * A truss and drape backdrop with uplighting * A portable stage with a lectern and a confidence monitor * Sound for speech and music across the whole floor * Moving-head lighting on truss, set and focused the day before Our crew managed the build and ran the show. The video walls and crank stands came from our partners at Red Letter and the drape from the Croswell, which is the partner network doing exactly what it is for. [Plan something like this](https://w4entertainment.com/w4events/#quote) ![LED video wall reading Welcome to Adrian C-Power 30th Anniversary, above a stage with a lectern](https://w4entertainment.com/wp-content/uploads/2026/10/OPmobility- 30th-anniversary-3720-1024x768.jpg) Main video wall and stage ![View from the stage across the tables, with a confidence monitor and a relay screen]( https://w4entertainment.com/wp-content/uploads/2026/10/OPmobility-30th-anniversary- 3718-768x576.jpg) From the stage ![Relay screen on a truss stand beside LED columns and a balloon column shaped like the number 30](https://w4entertainment.com/wp-content/uploads/2026/10/OPmobility- 30th-anniversary-3717-768x576.jpg) Screens and LED columns [OPmobility 30th anniversary: the setupVideo · 0:39](https://www.facebook.com/reel/1693931435266955/) [AstroTurf conference, HoustonVideo · 1:34](https://www.facebook.com/reel/966963661678909/) [More from this buildOpen the gallery](https://w4entertainment.com/gallery/) Spring season ## Commencement day, heard in _the last row_ Graduation is the one event where every seat matters equally. We design the system around speech, so names carry across the field or the gym without blasting the front rows. * Line array and delay speakers for stadiums, fields and gyms * Wireless handheld and lapel microphones, with a podium if you need one * Processional and recessional music, played on cue * A 24×14 covered mobile stage for outdoor ceremonies * Technicians on site from sound check to the final diploma [Request commencement dates](https://w4entertainment.com/w4events/#quote) ![Mixing console under a canopy facing a full grandstand at an outdoor commencement]( https://w4entertainment.com/wp-content/uploads/2026/10/Mix-position-at-a-stadium- commencement-1024x768.jpg) Mix position ![Graduates seated on a football field with families filling the stands](https:// w4entertainment.com/wp-content/uploads/2026/10/Commencement-on-a-football-field- 768x576.jpg) ![Graduates in blue gowns gathered on the field after a commencement ceremony](https:// w4entertainment.com/wp-content/uploads/2026/10/Graduates-in-blue-gowns-on-the-field- 768x576.jpg) Gear & partners ## Our gear. Our crew. _Our partners._ Everything below comes out of the same W4 equipment pool that supplies our festivals and concerts, so a corporate show gets concert-grade tools. It is a sample, not the whole shop. Audio * JBL SRX900 line array * JBL SRX subwoofers * JBL SRX stage monitors * RCF column arrays * Delay & fill speakers * Battery-powered systems Mixing * Allen & Heath SQ-series consoles * Allen & Heath CQ-18T * Digital stage boxes * Laptop & playback inputs Microphones * Wireless handhelds * Lapel & headset mics * Wired vocal & instrument mics * sE Electronics drum mic kit * DI boxes * Lectern mics Video * 4K TVs on truss totems * Projection & screens * Video switching * Confidence monitors * LED video walls through partners Lighting * Moving-head fixtures * Stage wash * Wireless uplighting * Haze * Custom monograms & gobos Staging & structure * 24×14 covered mobile stage * Portable stage decks * Truss & totems * Drape & backdrops * Lecterns * Banner frames Stands & hardware * K&M stands * Gator Frameworks stands * Speaker & lighting stands * Cabling & power distribution Crew * Event & production managers * Audio engineers * Lighting & video technicians * Stage managers * Setup & teardown Need something that is not on this list, or a specific rider met? Ask. If it is not in our shop, we source it through our regional and national partners and manage it on the same quote. [See the Mask Audio rental inventory](https://w4entertainment.com/maskaudio/#rentals). How it runs ## Four steps, _one crew_ From the first brief to the last payment, your contract, your planning and your messages with our team live in one place: the [W4 Events App](https://w4entertainment.com/djandphotoboothservices/#app). Any event can have a shared timeline there when it needs one, and our equipment inventory and staff scheduling run in the same app. ### Brief Send the date, venue, audience size and what the event has to achieve. The form below covers what we need to start. ### Plan We design the event and the system around the room, line up any partners, and send one quote covering gear, crew and travel. ### Show day Our crew loads in, sound checks with your presenters and runs the show from the first cue. ### Strike We tear down, load out and send one invoice. Multi-event agreements ### A season, a series or a full calendar? Ask about preferred pricing. Organizations that book several events with us on one agreement receive preferred pricing. Send us your calendar and we will build a proposal around it. [Ask about an agreement](https://w4entertainment.com/w4events/#quote) Clients & partners include ⌊AstroTurf⌉ ⌊Laykold⌉ ⌊Blissfield Community Schools⌉ OPmobilityRekortanAdrian College W4 Events inquiry ## Plan your _event_ Start with the date, the venue, the audience size and whether you are indoors or out. The more of the run of show you can share, the tighter the first quote. Need a stage, a DJ or a photo booth for the same event? Add it in the message and it goes on the same quote. **Home base: Adrian, Michigan.** Most of our events are in southeast Michigan and northwest Ohio, and we now serve northeast Indiana, including the Fort Wayne area. Nationwide travel is by quote: we have produced events across the country for AstroTurf, Rekortan, Laykold and others. Form not loading? Call [(517) 759-5025](https://w4entertainment.com/w4events/5177595025) or email [contact@w4entertainment.com](https://w4entertainment.com/w4events/contact@w4entertainment.com).